Platform Comparison

Loops vs Resend

Comparing Loops and Resend for SaaS email. See how these modern platforms differ on features, pricing, and developer experience.

Loops and Resend are both modern email platforms targeting startups and SaaS companies, but with different focuses. Loops emphasizes marketing automation and user journeys; Resend prioritizes developer experience and transactional email. Here's how they compare.

Quick Comparison

FeatureLoopsResend
Pricing Modelcontact-basedvolume-based
Starting Price$49/mo$20/mo
Free Tier1,0003,000
Transactional Email
Marketing Email
Automated Warmup

Target Use Case

Tie

Loops is built for SaaS marketing:

  • ●User onboarding sequences
  • ●Product-led growth workflows
  • ●Behavior-triggered campaigns
  • ●Unified transactional + marketing
  • ●Contact management built-in

Resend is built for developers:

  • ●Transactional email first
  • ●React Email for JSX templates
  • ●Beautiful API design
  • ●Marketing added recently
  • ●Minimal contact management

Winner: Depends on priority

Loops is better for marketing-led teams; Resend is better for developer-led teams who prioritize DX.

Developer Experience

Resend wins

Loops DX:

  • ●Good API documentation
  • ●Event-based triggers
  • ●Visual workflow builder
  • ●Less code-focused
  • ●Dashboard-centric

Resend DX:

  • ●Exceptional API design
  • ●React Email integration
  • ●First-class TypeScript
  • ●Code-first approach
  • ●Modern tooling

Winner: Resend

If developer experience is your priority, Resend is hard to beat. The React Email integration and TypeScript support are excellent.

Marketing Features

Loops wins

Loops marketing:

  • ●Visual journey builder
  • ●Audience segmentation
  • ●A/B testing
  • ●Analytics dashboard
  • ●Built for campaigns

Resend marketing:

  • ●Recently added broadcasts
  • ●Basic audience management
  • ●Growing but limited
  • ●Transactional DNA shows
  • ●Catching up

Winner: Loops

Loops was built for marketing from day one. Resend's marketing features feel added-on compared to their excellent transactional capabilities.

Pricing

Resend wins

Loops pricing (contact-based):

  • ●Free: 1,000 contacts
  • ●Starter: $49/month for 5K contacts
  • ●Growth: $99/month for 10K contacts
  • ●Punishes list growth

Resend pricing (volume-based):

  • ●Free: 3,000 emails/month
  • ●Pro: $20/month for 50K emails
  • ●Scale: $90/month for 100K emails
  • ●Pay for sends, not contacts

Winner: Resend

Volume-based pricing is more predictable and doesn't punish you for growing your list. Loops' contact-based model gets expensive fast.

Deliverability & Warmup

Tie

Loops deliverability:

  • ●Shared infrastructure
  • ●No warmup automation
  • ●Basic deliverability tools
  • ●Growing reputation

Resend deliverability:

  • ●Shared infrastructure
  • ●No warmup automation
  • ●Good initial reputation
  • ●Limited deliverability insights

Winner: Tie (both lacking)

Neither platform offers automated warmup or reputation isolation. Both rely on shared infrastructure that can be affected by other senders.

The Verdict

Choose Loops if you're a marketing-led SaaS team who needs sophisticated user journeys and behavior-triggered campaigns. The visual workflow builder is powerful.

Choose Resend if you're a developer-led team who prioritizes API design and wants to build emails with React components. Volume-based pricing is a bonus.

Consider alternatives if you need warmup automation, reputation isolation, or want to avoid the deliverability lottery of shared infrastructure.

Consider Transmit

Love Resend's developer experience but need better marketing? Like Loops' workflows but hate contact-based pricing? Transmit offers modern DX with volume-based pricing, plus deliverability features neither has: automated warmup, reputation isolation, and auto-pause on high bounce rates.

Compare with Transmit

Transmit vs Loops Transmit vs Resend

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Frequently Asked Questions

How do Loops and Resend compare on Target Use Case?
**Loops** is built for SaaS marketing: - User onboarding sequences - Product-led growth workflows - Behavior-triggered campaigns - Unified transactional + marketing - Contact management built-in **Resend** is built for developers: - Transactional email first - React Email for JSX templates - Beautiful API design - Marketing added recently - Minimal contact management **Winner: Depends on priority** Loops is better for marketing-led teams; Resend is better for developer-led teams who prioritize DX.
How do Loops and Resend compare on Developer Experience?
**Loops** DX: - Good API documentation - Event-based triggers - Visual workflow builder - Less code-focused - Dashboard-centric **Resend** DX: - Exceptional API design - React Email integration - First-class TypeScript - Code-first approach - Modern tooling **Winner: Resend** If developer experience is your priority, Resend is hard to beat. The React Email integration and TypeScript support are excellent.
How do Loops and Resend compare on Marketing Features?
**Loops** marketing: - Visual journey builder - Audience segmentation - A/B testing - Analytics dashboard - Built for campaigns **Resend** marketing: - Recently added broadcasts - Basic audience management - Growing but limited - Transactional DNA shows - Catching up **Winner: Loops** Loops was built for marketing from day one. Resend's marketing features feel added-on compared to their excellent transactional capabilities.
How do Loops and Resend compare on Pricing?
**Loops** pricing (contact-based): - Free: 1,000 contacts - Starter: $49/month for 5K contacts - Growth: $99/month for 10K contacts - Punishes list growth **Resend** pricing (volume-based): - Free: 3,000 emails/month - Pro: $20/month for 50K emails - Scale: $90/month for 100K emails - Pay for sends, not contacts **Winner: Resend** Volume-based pricing is more predictable and doesn't punish you for growing your list. Loops' contact-based model gets expensive fast.
How do Loops and Resend compare on Deliverability & Warmup?
**Loops** deliverability: - Shared infrastructure - No warmup automation - Basic deliverability tools - Growing reputation **Resend** deliverability: - Shared infrastructure - No warmup automation - Good initial reputation - Limited deliverability insights **Winner: Tie (both lacking)** Neither platform offers automated warmup or reputation isolation. Both rely on shared infrastructure that can be affected by other senders.
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